Founder and operatorDubai, UAE

I like markets where results are measurable and systems get tested in real time.

  • 15+ years building
  • 2 exits
  • 3K+ brands served

01 Ad-tech

Industry average
100 ms+
The bidder I built
waiting

An ad auction is decided in about a hundred milliseconds.

Mine has already answered.

Under one millisecond, against a 100 ms+ industry average. One of the fastest demand-side platforms in the world.

A few receiptsfrom the journey.

Acquired 2013

MobAff

One of the early mobile affiliate networks. Mobile gaming user acquisition for Zynga and Rovio's Angry Birds. Acquired by Matomy Media.

2016 to 2021

MobiVisits

A mobile DSP connected across dozens of networks and exchanges. Targeting down to device, carrier and GPS coordinate.

Now

Auctera

DSP and performance network. Helping 2,100+ brands, adding millions of dollars in monthly revenue to their bottom line.

Some of the brands

Walmart Dyson Coach Nike Nestlé Massimo Dutti Yves Rocher Walmart Dyson Coach Nike Nestlé Massimo Dutti Yves Rocher
AliExpress Virgin Mobile Trip.com Udemy Flixbus DHgate AliExpress Virgin Mobile Trip.com Udemy Flixbus DHgate

On stage at Affiliate Summit and Affiliate World Conferences

02 Games

009

people. I acquired a small game team at GITEX in 2020 and grew it into Hexagon Studios, the studio behind Honeyland.

“Honeyland started as a loose idea, something about bee preservation and spreading awareness. There wasn't any proven game model in this niche. Just a belief that we could create a Web3 game …”
  • 7titles shipped by a studio that grew to 140 people
  • 1.5M+players across them
  • 300Kregistered Honeyland users, 6,000+ daily at peak, rated 4.7 out of 5
  • $4Mraised at a US$20M valuation from Solana Ventures, Magic Ventures, Big Brain Holdings and Justin Kan

London, 2024OneSignal “Strongest Debut, APAC”

On TelegramTONs of Dungeons, played by millions

July 2025Acquired by BRAVO READY, Montreal

03 Logistics

15+ carriers,
one platform.

WeShip is a shipping aggregator. It puts 15+ courier, freight and logistics providers behind a single platform, for a market of 1.3 billion people.

Carriers include Delhivery, Blue Dart, DTDC, Ekart, Xpressbees, Ecom Express, Shadowfax, India Post, Gati, Safexpress, Shree Maruti, Trackon, Professional Couriers, FedEx and DHL.

04 The record

  1. 2013MobAffGaming user acquisitionAcquired by Matomy Media
  2. 2016MobiVisitsAd platformCEO and founder
  3. 2020WeShipShipping aggregatorFounder
  4. 2021Meta VenturesCustomer acquisitionFounder
  5. 2021HoneylandGame franchiseAcquired by BRAVO READY, 2025
  6. NowAucteraDSP and performance network2,100+ brands

05 In my words

The common thread has always been the same.

  • Speed matters.
  • Measurement matters.
  • Incentives get abused.
  • If your system is weak, you learn it fast.

Off the clock: philosophy, psychology, life science, physics, NLP

06 Next

Right now my focus is the next generation of systems in this space. A lot is changing at once. AI is pushing workflows from manual to automated. Distribution is getting rewired. And the way the internet assigns credit for outcomes is overdue for an upgrade.

I'm building, shipping, and sharing lessons along the way.

Who are you?

Say anything.